mobile ads, a must buy
The world has truly gone mobile!
According to Morgan Stanley, Internet mobile adoption rates are ramping up far faster than desktop Internet did, and the number of smartphone users is increasing exponentially.
The success of mobile platforms is best measured by the growth of mobile apps. Chris Anderson noted this in Wired when he wrote, “One of the most important shifts in the digital world has been the move from the wide-open Web to semi-closed platforms (apps) that use the Internet for transport but not the browser for display.” Nielsen predicts that over 50 billion apps will be downloaded by 2012, supporting Anderson’s theory that apps have changed the way that mobile users consume content.
Marketers Can’t Ignore the Rise of Mobile
Mobile advertising enables marketers to reach an affluent demographic. Nielsen recently published that smartphone usage is increasingly shifting from purely business to both business and personal use and that smartphone users are nearly two times as likely to make more than $100,000 a year. With such rapid adoption from such an affluent audience, marketers are actively looking for new ways to incorporate mobile into their digital advertising strategies. eMarketer projects mobile ad spending in the U.S. will increase nearly 80 percent and surpass $1 billion in 2011. Similarly, research firm Borrell Associates predicts that the mobile app advertising market will rocket to more than $8 billion by 2015.